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MKT 202 - Internet Marketing: Getting Started

Resources for Internet Marketing students

Welcome to the Internet Marketing Research Guide

This guide provides information and links to books, articles, and other resources to assist in completing Internet Marketing research assignments.



baroquon. (2009, June 18). Shopping cart [Illustration]. Retrieved from

pianoBrad. (2010, July 14). Payment button2 [Illustration]. Retrieved from

Getting Started with Research

Research is easier if you take it a step at a time.

Suggested Search Terms for Books and Articles

Try subject searches with some of these terms when looking for information:

  • Advertising
  • Business Ethics
  • Corporate Social Responsibility
  • Internet Advertising
  • Marketing
  • Internet Marketing
  • Marketing Ethics

If you get too many results, you can also search the above terms AND

  • Consumer Behavior
  • Research
  • Usage
  • Analysis
  • Evaluation

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