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MKT 202 - Internet Marketing: Articles & Films

Resources for Internet Marketing students

Where Do I Find Articles?

The best place to find business articles is to search the library's Databases For Business & Economics. They contain magazines, journals, newspapers, reference books, video files, audio files, and podcasts. 

 

 

Searching a database is a little different than using a search engine.  This guide provides tips to help save time and make your search more productive:

 

*You will need to use your Single Sign-On user name and password to access the library's databases.

Suggested Search Terms for Books and Articles

Try subject searches with some of these terms when looking for information:

  • Advertising
  • Business Ethics
  • Corporate Social Responsibility
  • Internet Advertising
  • Marketing
  • Internet Marketing
  • Marketing Ethics

If you get too many results, you can also search the above terms AND

  • Consumer Behavior
  • Research
  • Usage
  • Analysis
  • Evaluation

Databases for Newspapers

The library's Newspapers databases allow you to read newspaper articles from around the state, nation, and world.  Unlike the open web, full text articles can be found without subscribing or paying additional fees.  Search for articles about a certain topic, or view the articles from a particular publication such as

*These and many other papers are available with your single sign-on access to the library's databases.

Wall Street Journal

The Wall Street Journal is available to Kirtland students through the ProQuest database. Your single sign-on will allow you to access it.

  • Click on the ProQuest link above.
  • Click on the word "Publications" above the search bar.
  • Click on the W in the alphabet and then choose Wall Street Journal, Eastern edition.
  • From the resulting page you can find articles in a several different ways:
    • To
      • see the most recent edition, click on the date of the latest available issue. 
      • view a particular issue, scroll to the bottom and choose the year, then month, then date.
        • from this point you can search within an issue by using the search bar at the bottom of the page.  Searching for a section heading, such as "Business News" (use the quotation marks) will find articles from that section of the paper.
      • find articles about a particular topic from any of the available issues, enter a search term in the search box that is in the middle of the page below "Search within this publication".  
      • search for particular terms within a time frame, click on Advanced Search.

Popular Papers - Websites

Magazines

The web sites of these publications provide current news and editorials about the latest business trends. 

Back issues of these periodicals are available for check out in the Kirtland Library.

Films on Demand

 

When you search for a term you will see results for full videos, segments, and series.  Using options on the right you can narrow your results by date, type of film, or subject. 

You can also browse titles by choosing the Subject Index  from the menu at the upper left of the page.  You can then choose Business & Economics or limit your results to marketing or to a subcategory of marketing.  Sample titles include:

  • Finding Your Customers: Marketing and Advertising Your Business
  • Internet Shopping: Interactive or Invasive?
  • Marketing: Secrets of Branding
  • The Industry Leaders and Online Strategy

Many titles provide transcripts (look at the tabs in the box to the right) which can be helpful when citing. Some also allow searching within a transcript to more easily find relevant information, however you need to scroll through the transcript to look for highlighted terms.  It does not automatically skip to them.

*You will need to use your Single Sign-On user name and password to access the Library's databases.