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MKT 202 - Internet Marketing: Find Books & E-books

Resources for Internet Marketing students

On the Shelves of the KCC Library

Find Books & Ebooks

Gale Virtual Reference Library

Gale Virtual Reference Library is available to read on your computer, download, or print.  The Gale Virtual Reference Library's titles provide basic information on many topics.  Listen as it reads from:

  • Gale E-Commerce Sourcebook, 2012
  • Gale Encyclopedia of E-Commerce, 2012
  • Encyclopedia of Business and Finance, 2014
  • Encyclopedia of Emerging Industries, 2011
  • Encyclopedia of Small Business, 2011

Ebook Central Titles Include

  • Advanced Google AdWords (3rd Edition) (2014)
  • Best Digital Marketing Campaigns in the World 2 (2014)
  • Does Marketing Need Reform? : Fresh Perspectives on the Future (2015)
  • Ethics and International Marketing : Research Background and Challenges (2005)
  • Ethics in Marketing : Sea Change on Potemkin Village (2005)
  • Inbound Marketing : Attract, Engage, and Delight Customers Online (2nd Edition) (2014)
  • Recommend This! : Delivering Digital Experiences that People Want to Share (2014)
  • Remote Control : New Media, New Ethics (2003)
  • Retargeting Playbook : Web-Window How to Turn Web-Window Shoppers into Customers   (2014)
  • Search Engine Optimization : Your Visual Blueprint for Effective Internet Marketing (2008)
  • Strategic Social Media : From Marketing to Social Change (2016)
  • The Ethics of Business : A Concise Introduction (2011)
  • The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (2015)
  • Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation (3rd Edition) (2014)

Suggested terms for subject searches:

  • Advertising
  • Business Ethics
  • Internet Advertising
  • Marketing
  • Internet Marketing