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MKT 202 - Internet Marketing: Erine Adams: Business Websites

Resources for Internet Marketing students

SWOT

For company histories, SWOT reports, market share reports, case studies, and a business glossary, Kirtland librarians recommend starting with Business Insights: Global.

You will find SWOT reports in the Companies drop down menu.  You can also search for SWOT reports by doing an advanced search and selecting SWOT reports as the content type. 

Clicking on the star by a result puts it into your saved items.

You will need to use your Single Sign-On user name and password to access the Library's databases.

Websites

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Web sites reviewed by Choice and/or the KCC Librarians.

Business & Economics Databases

The library's Business & Economics databases provide a wide range of information including articles and reports that offer both background information and news about current trends.

Periodicals on the Shelf

The web sites of these publications provide current news and editorials about the latest business trends. 

Back issues of these periodicals are available for check out in the Kirtland Library.

On the Shelves of the KCC Library