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MKT 200 - Principles of Marketing: Gary Vetter: Identify Your Market

Resources to assist you in completing your marketing plan assignment

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Identify Your Market

DemographicsNow

  • This database takes time to load.  You may see a white screen for 15-20 seconds.
  • Scroll down or choose from the tabs across the top for demographics, maps, and reports.
  • Choose "Tutorials" from the menu at the top of the page to see short videos that explain how to use the database information to:
    • analyze the demographics of consumers
    • research competitors
    • choose a business location.

DemographicsNow : Just a few examples of the reports available

DemographicsNow Sample from

Market Demand Map

DemographicsNow Sample from

Market Demand Map using create location

Choose reports.

Set Location : In the upper right, enter location. - OR - In the upper right, go to options, choose create custom locations, choose range by miles or minutes.

Choose report type : Market Demand Map

Wait a few seconds.

Select a business type from the menu that appears.  Click on it to narrow the business type further. Continue to narrow your selection until you choose one for a report.

Run report (lower right).

Scroll down to view.

 

 

DemographicsNow Sample Shown below from

Demographic Trend Summary Report

Get demographic information about an area such as the population by age and household income.

Choose demographics.

Set Location : At the top right of page, enter location.

Choose report type : Summary

Choose report name such as : Demographic Trend Summary (shown in image) , Simmons Entertainment Leisure Dining Summary, or US Census 2000 Employment Summary

Run report.

DemographicsNow Sample Shown below from

People & Companies Business List

Learn more about the businesses in your search area.

Choose people & companies.

Set Location : In the upper right, enter location. - OR - In the upper right, go to options, choose create custom locations, choose range by miles or minutes.

Select business list from the drop down menu in the center of the page.

Choose your search criteria from the options on the left.  Choose only from the options you are interested in.  It is not necessary to make a choice in every section.   

In the sample shown above, no company name or executive was chosen.  Instead, under Business Type, Keyword SIC/NAICS was chosen, and a description was entered.  A choice was then made from the possible codes that were displayed.  

Click the search button on the right side of the screen.

Results will be displayed next to the search.  Choose which results you would like more information about, then choose the details page (next to search and results in the middle center of the page).

For a new search, click the search tab and then the reset button on the right side of the screen. 

The location remains the same unless you reset it separately.

DemographicsNow Sample Shown below from

Assess Market Risk Report

 

Choose reports.

Set Location : In the upper right, enter location. - OR - In the upper right, go to options, choose create custom locations, choose range by miles or minutes.

Choose report type : Assess Market Risk

Enter the NAICS code

or

Type in a description of the business and a list of related businesses with their NAICS codes will appear (scroll down to view)

Run report and scroll down for results.

 

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