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MKT 200 - Principles of Marketing: Gary Vetter: Identify Your Market

DemographicsNow: Business & People

Identify Your Market

Market Share and SWOT Reports

For company histories, SWOT reports, market share reports, case studies, and a business glossary, Kirtland librarians recommend starting with Business Insights: Global.

Gale Business Insights: Global

Find market share reports in the Industries drop down menu.

You will find SWOT reports in the Companies drop down menu.  You can also search for SWOT reports by doing an advanced search and selecting SWOT reports as the content type. 

Clicking on the star by a result puts it into your saved items.

You will need to use your Single Sign-On user name and password to access the Library's databases.