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DemographicsNow
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DemographicsNow (Gale Business)Comprehensive business and demographic information to help assess business viability, create sales leads and marketing mailing lists, complete location analyses, business plans, and analyze population trends - Unlimited users
- This database takes time to load. You may see a white screen for 15-20 seconds.
- Scroll down or choose from the tabs across the top for demographics, maps, and reports.
- Choose "Tutorials" from the menu at the top of the page to see short videos that explain how to use the database information to:
- analyze the demographics of consumers
- research competitors
- choose a business location.
DemographicsNow : Just a few examples of the reports available
DemographicsNow Sample from
Market Demand Map
DemographicsNow Sample from
Market Demand Map using create location
Choose reports.
Set Location : In the upper right, enter location. - OR - In the upper right, go to options, choose create custom locations, choose range by miles or minutes.
Choose report type : Market Demand Map
Wait a few seconds.
Select a business type from the menu that appears. Click on it to narrow the business type further. Continue to narrow your selection until you choose one for a report.
Run report (lower right).
Scroll down to view.
DemographicsNow Sample Shown below from
Demographic Trend Summary Report
Get demographic information about an area such as the population by age and household income.
Choose demographics.
Set Location : At the top right of page, enter location.
Choose report type : Summary
Choose report name such as : Demographic Trend Summary (shown in image) , Simmons Entertainment Leisure Dining Summary, or US Census 2000 Employment Summary
Run report.
DemographicsNow Sample Shown below from
People & Companies Business List
Learn more about the businesses in your search area.
Choose people & companies.
Set Location : In the upper right, enter location. - OR - In the upper right, go to options, choose create custom locations, choose range by miles or minutes.
Select business list from the drop down menu in the center of the page.
Choose your search criteria from the options on the left. Choose only from the options you are interested in. It is not necessary to make a choice in every section.
In the sample shown above, no company name or executive was chosen. Instead, under Business Type, Keyword SIC/NAICS was chosen, and a description was entered. A choice was then made from the possible codes that were displayed.
Click the search button on the right side of the screen.
Results will be displayed next to the search. Choose which results you would like more information about, then choose the details page (next to search and results in the middle center of the page).
For a new search, click the search tab and then the reset button on the right side of the screen.
The location remains the same unless you reset it separately.
DemographicsNow Sample Shown below from
Assess Market Risk Report
Choose reports.
Set Location : In the upper right, enter location. - OR - In the upper right, go to options, choose create custom locations, choose range by miles or minutes.
Choose report type : Assess Market Risk
Enter the NAICS code
or
Type in a description of the business and a list of related businesses with their NAICS codes will appear (scroll down to view)
Run report and scroll down for results.