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MKT 110 - Principles of Selling: Erine Wescoat: Books and eBooks

Ebook Central

Ebook Central titles include:

  • Guru in a Bottle : Art of Influencing and Selling  
  • Web Copy That Sells : The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy (3rd Edition)  
  • Insight Selling : Surprising Research on What Sales Winners Do Differently
  • Multi-Screen Marketing : The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones  
  • Selling with Noble Purpose : How to Drive Revenue and Do Work That Makes You Proud  

Try these subjects headings when searching in Ebook Central:

  • Selling
  • Sales Management
  • Sales Presentations
  • Direct Selling
  • Customer Relations
  • Marketing


Reference Books and Dictionaries

The Gale Virtual Reference Library's business encyclopedias and handbooks provide basic information and examples related to your project:

  • Business Plans Handbook
  • Encyclopedia of Small Business
  • Gale Encyclopedia of E-Commerce

You will find more reference books when searching the InfoTrac databases. Search your topic - then choose "Books" from "Your Results".

Find Books & Ebooks

A Sample of Titles in the Kirtland Catalog