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MKT 202 - Digital Marketing: Videos

Resources for Internet Marketing students

Access

Note: You will need to use your Single Sign-On user name and password to access this library resource.

Films on Demand is an academic streaming video collection available through the Kirtland Library. 

Films on Demand

 

When you search for a term you will see results for full videos, segments, and series.  Using options on the right you can narrow your results by date, type of film, or subject. 

You can also browse titles by choosing the Subject Index  from the menu at the upper left of the page.  You can then choose Business & Economics or limit your results to marketing or to a subcategory of marketing.  Sample titles include:

  • Finding Your Customers: Marketing and Advertising Your Business
  • Internet Shopping: Interactive or Invasive?
  • Marketing: Secrets of Branding
  • The Industry Leaders and Online Strategy

Many titles provide transcripts (look at the tabs in the box to the right) which can be helpful when citing. Some also allow searching within a transcript to more easily find relevant information, however you need to scroll through the transcript to look for highlighted terms.  It does not automatically skip to them.

*You will need to use your Single Sign-On user name and password to access the Library's databases.

Tips for Using Films on Demand

When you search for a term you will see results for full videos, segments, and series.  Using options on the right you can narrow your results by date, type of film, or subject. 

You can also browse titles by choosing the Subject Index  from the menu at the upper left of the page.  You can then choose Business & Economics or limit your results to marketing or to a subcategory of marketing.  Sample titles include:

  • Big Data, Big Business
  • Finding Your Customers: Marketing and Advertising Your Business
  • Internet Shopping: Interactive or Invasive?
  • Marketing: Secrets of Branding
  • The Industry Leaders and Online Strategy

Many titles provide transcripts (look at the tabs in the box to the right) which can be helpful when citing. Some also allow searching within a transcript to more easily find relevant information, however you need to scroll through the transcript to look for highlighted terms.  It does not automatically skip to them.

*You will need to use your Single Sign-On user name and password to access the Library's databases.