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MKT 202 - Digital Marketing: E-books

Resources for Internet Marketing students

Find Books & Ebooks

Ebook Central Titles Include

Behavioral Marketing : Delivering Personalized Experiences at Scale

Marketing 4. 0 : From Products to Customers to the Human Spirit

UnMarketing : Everything Has Changed and Nothing Is Different

Gale Ebooks

Gale Virtual Reference Library is available to read on your computer, download, or print.  The Gale Virtual Reference Library's titles provide basic information on many topics.  Listen as it reads from:

  • Business Plans Handbook
  • Gale E-Commerce Sourcebook, 2012
  • Encyclopedia of Small Business, 2017

Available in OverDrive

Search Kirtland Library's OverDrive collection for more business titles.