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MKT 202 - Digital Marketing: E-books

Resources for Internet Marketing students

Find Books & Ebooks

Ebook Central Titles Include

Behavioral Marketing : Delivering Personalized Experiences at Scale

Marketing 4. 0 : From Products to Customers to the Human Spirit

UnMarketing : Everything Has Changed and Nothing Is Different

Recommend This! : Delivering Digital Experiences That People Want to Share

Mobile Magic : The Saatchi and Saatchi Guide to Mobile Marketing and Design

The Digital Marketing Playbook : The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

The New Rules of Marketing and PR

Inbound Marketing : Attract, Engage, and Delight Customers Online

A Beginner's Guide to Mobile Marketing

Advanced Google AdWords, 2014

Social Selling Mastery : Scaling Up Your Sales and Marketing Machine for the Digital Buyer

Relationship Marketing Re-Imagined

Customer-Centric Marketing : Build Relationships, Create Advocates, and Influence Your Customers

The Rise of the Platform Marketer : Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms

Strategic Social Media : From Marketing to Social Change

Secrets of Online Persuasion

Email Marketing in a Digital World : The Basics and Beyond

Predictive Marketing : Easy Ways Every Marketer Can Use Customer Analytics and Big Data

The Digital Crown : Winning at Content on the Web

The Digital Marketer : Ten New Skills You Must Learn to Stay Relevant and Customer-Centric

Experiential Marketing : Secrets, Strategies, and Success Stories from the World's Greatest Brands

Gale Virtual Reference Library

Gale Virtual Reference Library is available to read on your computer, download, or print.  The Gale Virtual Reference Library's titles provide basic information on many topics.  Listen as it reads from:

  • Business Plans Handbook
  • Gale E-Commerce Sourcebook, 2012
  • Encyclopedia of Small Business, 2017

Available in OverDrive

Search Kirtland Library's OverDrive collection for more business titles.