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Kirtland

MKT 202 - Digital Marketing: E-books

Resources for Internet Marketing students

Gale Ebooks

Click here to open Gale Ebooks and use your Kirtland single sign-on to access.

Enter your search term(s) in the "Search ebooks" box at the top of the page. 

You can also search Gale Ebooks by Subject Collection. Select a subject on the left side of the page to view related ebooks.

This video will show you how to search effectively on Ebook Central.

From your search results, click on a book title to view more information about the book. This page contains a description, publication date and publisher, and table of contents. 

Use the Table of Contents to select a chapter or section and begin reading. 

Read on the page, or select "Book View" from the top toolbar to display the text in book view.

Find Books & Ebooks

Ebook Central Titles Include

Behavioral Marketing : Delivering Personalized Experiences at Scale

Marketing 4. 0 : From Products to Customers to the Human Spirit

UnMarketing : Everything Has Changed and Nothing Is Different

Recommend This! : Delivering Digital Experiences That People Want to Share

Mobile Magic : The Saatchi and Saatchi Guide to Mobile Marketing and Design

The Digital Marketing Playbook : The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

The New Rules of Marketing and PR

Inbound Marketing : Attract, Engage, and Delight Customers Online

A Beginner's Guide to Mobile Marketing

Advanced Google AdWords, 2014

Social Selling Mastery : Scaling Up Your Sales and Marketing Machine for the Digital Buyer

Relationship Marketing Re-Imagined

Customer-Centric Marketing : Build Relationships, Create Advocates, and Influence Your Customers

The Rise of the Platform Marketer : Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms

Strategic Social Media : From Marketing to Social Change

Secrets of Online Persuasion

Email Marketing in a Digital World : The Basics and Beyond

Predictive Marketing : Easy Ways Every Marketer Can Use Customer Analytics and Big Data

The Digital Crown : Winning at Content on the Web

The Digital Marketer : Ten New Skills You Must Learn to Stay Relevant and Customer-Centric

Experiential Marketing : Secrets, Strategies, and Success Stories from the World's Greatest Brands

Gale Ebooks

Gale Virtual Reference Library is available to read on your computer, download, or print.  The Gale Virtual Reference Library's titles provide basic information on many topics.  Listen as it reads from:

  • Business Plans Handbook
  • Gale E-Commerce Sourcebook, 2012
  • Encyclopedia of Small Business, 2017

Ebook Central

Click here to open Ebook Central and use your Kirtland single sign-on to access.

Enter your search term(s) in the "Search ebooks" box at the top of the page. The total number of book results is shown under your search term(s) on the results page.

This video will show you how to do a basic search on Ebook Central.

Limit your results by using the filters (on the left side of the screen) like subject, language, year published, and more. 

Use the "Sort By" options to organize your results. The default is to have results sorted by relevance, which means that the books at the top of the list includes your search term(s) more than items towards the bottom of the list.

From your search results, click on a book title to open the Book Detail Page. This page contains a description, publication date and publisher, and table of contents. 

Click on the book title to view the book detail page.

To read, simply click on the "Read Online" button below the image of the book cover. Or, use the Table of Contents on the to jump to a specific chapter.

The book will open, and you can search, scroll, and navigate the book in your browser. Ebook Central offers some options for downloading or printing. You can download individual pages or chapters if the publisher allows access. 

Watch the video below to learn about navigating an ebook on Ebook Central.