Keep it simple! Good search terms are usually one word (example - autism) or one very simple phrase (example - global warming). Do not search sentences or long phrases all in one search box, such as global warming effects on atmospheric conditions.
Try these subjects/terms when searching the Kirtland Catalog, databases, or eBook collections to find information on your topic:
| Advertising costs | Pricing | Target audience |
| Market segmentation | Consumer behavior | Slogans |
| Product placement | Consumption | Consumer attitudes |