Keep it simple! Good search terms are usually one word (example - autism) or one very simple phrase (example - global warming). Do not search sentences or long phrases all in one search box, such as global warming effects on atmospheric conditions.
Try these subjects/terms when searching the Kirtland Catalog, databases, or eBook collections to find information on your topic:
| business plans | organizational structure | management team | management style |
| accounting | distribution | goal setting | ethical issues |
| stakeholders | investors | employees | suppliers |
| marketing | promotion | product | demographic variables |
| benefits | target market | advertisement | distribution channels |