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MKT 204 - Advertising: Find Books

Information to assist marketing and advertising students

Kirtland Library Catalog


Find Books & Ebooks

Suggested Search Terms

Try these subjects/terms when searching the Kirtland Catalog, databases, or eBook collections to find information on your topic:

Advertising costs Pricing Target audience
Market segmentation Consumer behavior Slogans
Product placement Consumption Consumer attitudes

The Kirtland Catalog

A Sample of What's On the Shelves of the Kirtland Library for Your Course