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MKT 204 - Advertising: Erine Wescoat: Find Books & eBooks

Information to assist marketing and advertising students

Find Books & Ebooks

On the Shelves of the Kirtland Library

Ebook Central Titles Include

  • 100 Ways to Create a Great Ad  (2014)
  • Best Digital Marketing Campaigns in the World 2 (2014) 
  • Storyscaping : Stop Creating Ads, Start Creating Worlds (2014)
  • Advertising as Culture (2013)
  • How 30 Great Ads Were Made : From Idea to Campaign (2012)
  • Advertising for People Who Don't Like Advertising (2012)
  • Copywriter's Toolkit : The Complete Guide to Strategic Advertising Copy (2012)

Gale Virtual Reference Library

Gale Virtual Reference Library is available to read on your computer, download, or print.  The Gale Virtual Reference Library's titles provide basic information on many topics.  Listen as it reads titles including:

  • Business Plans Handbook
  • St. James Encyclopedia of Popular Culture (2013)
  • Encyclopedia of Global Brands (2013)
  • Gale Encyclopedia of E-Commerce (2012)
  • Market Share Reporter : Trends Over Time (2012)


Search Kirtland Library's OverDrive collection for more business titles.