Keep it simple! Good search terms are usually one word (example - autism) or one very simple phrase (example - global warming). Do not search sentences or long phrases all in one search box, such as global warming effects on atmospheric conditions.
Try these subjects/terms when searching the Kirtland Catalog, databases, or eBook collections to find information on your topic:
| Consumer behavior | Marketing stimuli | Acquisition |
| Explicit memory | Implicit memory | Decision-making |
| Consumer attitudes | Consumption | High-effort behavior |
| Marketing strategy | Customer loyalty | Gift-giving |
| Normative influence | Social influence | Social responsibility |