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MKT 110 - Consumer Behavior: Find Books

Kirtland Library Catalog

 

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Suggested Search Terms

Try these subjects/terms when searching the Kirtland Catalog, databases, or eBook collections to find information on your topic:

Consumer behavior Marketing stimuli Acquisition
Explicit memory Implicit memory Decision-making
Consumer attitudes Consumption High-effort behavior
Marketing strategy Customer loyalty Gift-giving
Normative influence Social influence Social responsibility

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