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Kirtland

MKT 200 - Principles of Marketing: Case Studies

Resources to assist you in completing your marketing plan assignment

Business Insights: Global

For company histories, SWOT reports, market share reports, case studies, and a business glossary, Kirtland librarians recommend starting with Business Insights: Global.

Case Studies

You will find case studies on the Case Studies page.  Once on that page, you can search within the results by using the search bar on the left side of the page. .

SWOT Reports and Company Histories

You will find SWOT reports and company histories in the drop down menu under companies.  After you choose one of these categories you, you can search within the results by using the search bar on the left side of the page.

Market Share Reports

You will find market share reports industries drop down menu.  Once on that page, you can search within the results by using the search bar on the left side of the page. .

Note:

  • Clicking on the star by a result puts it into your saved items.
  • You will need to use your Single Sign-On user name and password to access the Library's databases.

 

Case Studies

Choose case studies from the menu bar at the top of The Business Insights: Global home page. Once on the Case Studies page, you can enter a search term in the "search within results" bar on the left, to search within the case studies results.