MKT 200 - Principles of Marketing: Find Books

A few of the many titles:

• The Accidental Marketer : Power Tools for People Who Find Themselves in Marketing Roles (2014)  
• Brian Tracy Success Library : Marketing  (2014)  
• Branding and Product Design : An Integrated Perspective  (2016)
• Creating Success : Develop Your Marketing Skills (2010)  
• Hello, My Name Is Awesome  (2014)
• The Marketing Pathfinder : Key Concepts and Cases for Marketing Strategy and Decision Making (2014)
• Marketing Plans : How to Prepare Them, How to Use Them (2011)
• Marketing Planning by Design : Systematic Planning for Successful Marketing Strategy (2010)  
• Marketing Strategy Desktop Guide (2007)
• Marketing Your Business: A Guide to Developing a Strategic Marketing Plan (2013)
• Memorable Customer Experiences : A Research Anthology  (2016)
• The Psychology of Marketing : Cross-Cultural Perspectives  (2016)

Try these subjects headings when looking for marketing information:

• Marketing
• Business planning
• Branding (Marketing)

You can also search for a specific company.

Call Numbers:

Marketing

   HF   5415

   HF   5451

   HF  5472

Business Planning

   HD 30

Branding Marketing

   HB 615

   HD 60-69