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MKT 200 - Principles of Marketing: Find Books

Resources to assist you in completing your marketing plan assignment

Kirtland Library Catalog

 

Find Books & Ebooks

Ebook Central Titles (single sign-on required)

A few of the many titles:

  • The Accidental Marketer : Power Tools for People Who Find Themselves in Marketing Roles (2014)  
  • Brian Tracy Success Library : Marketing  (2014)  
  • Branding and Product Design : An Integrated Perspective  (2016)
  • Creating Success : Develop Your Marketing Skills (2010)  
  • Hello, My Name Is Awesome  (2014)
  • The Marketing Pathfinder : Key Concepts and Cases for Marketing Strategy and Decision Making (2014)
  • Marketing Plans : How to Prepare Them, How to Use Them (2011)
  • Marketing Planning by Design : Systematic Planning for Successful Marketing Strategy (2010)  
  • Marketing Strategy Desktop Guide (2007)
  • Marketing Your Business: A Guide to Developing a Strategic Marketing Plan (2013)
  • Memorable Customer Experiences : A Research Anthology  (2016)
  • The Psychology of Marketing : Cross-Cultural Perspectives  (2016)

Suggested Search Terms

Try these subjects headings when looking for marketing information:

  • Marketing
  • Business planning
  • Branding (Marketing)

You can also search for a specific company.

The Kirtland Catalog (4:03)

A Sample of Titles in the Kirtland Catalog

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Call Numbers from the Kirtland Catalog

Call Numbers:

Marketing

   HF   5415

   HF   5451

   HF  5472

Business Planning

   HD 30

Branding Marketing

   HB 615

   HD 60-69