MKT 200 - Principles of Marketing: Books and eBooks

The Gale Virtual Reference Library's business encyclopedias and handbooks provide basic information and examples related to your project. 

Titles include the option to listen as it is read aloud. Search for a particular word or phrase or browse the contents of business books :

• Business Plans Handbook  (26 volumes from 1993-2016)
• Encyclopedia of Small Business
• Gale E-Commerce Sourcebook

Tip: For easier navigation, click on the title of the book and then a chapter listed under table of contents rather than choosing the View eBook.

A few of the many titles:

• The Accidental Marketer : Power Tools for People Who Find Themselves in Marketing Roles (2014)  
• Brian Tracy Success Library : Marketing  (2014)  
• Branding and Product Design : An Integrated Perspective  (2016)
• Creating Success : Develop Your Marketing Skills (2010)  
• Hello, My Name Is Awesome  (2014)
• The Marketing Pathfinder : Key Concepts and Cases for Marketing Strategy and Decision Making (2014)
• Marketing Plans : How to Prepare Them, How to Use Them (2011)
• Marketing Planning by Design : Systematic Planning for Successful Marketing Strategy (2010)  
• Marketing Strategy Desktop Guide (2007)
• Marketing Your Business: A Guide to Developing a Strategic Marketing Plan (2013)
• Memorable Customer Experiences : A Research Anthology  (2016)
• The Psychology of Marketing : Cross-Cultural Perspectives  (2016)

Try these subjects headings when looking for marketing information:

• Marketing
• Business planning
• Branding (Marketing)

You can also search for a specific company.

Search Kirtland Library's OverDrive collection for more business titles.