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MKT 200 - Principles of Marketing: Gary Vetter: Getting Started

Welcome to the Principles of Marketing Research Guide

This guide provides information and links to books, articles, and other resources to assist you in completing your Principles of Marketing assignment.

Abbott, B. (1936, April 8). Hot dog stand, West St. and North Moore, Manhattan [Photograph]. The Miriam and Ira D. Wallach Division of Art, Prints and Photographs: Photography Collection (1219152). The New York Public Library, New York, NY.  Retrieved from

Suggested Subject Headings for Books and Articles

Try these subjects headings when looking for marketing information:

  • Marketing
  • Business planning
  • Branding (Marketing)

You can also search for a specific company.

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