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MKT 200 - Principles of Marketing: Business Websites & Resources

Resources to assist you in completing your marketing plan assignment

Websites

Web sites reviewed by Choice and/or the KCC Librarians.

On the Shelves of the Kirtland Library

Business & Economics Databases

The library's Business & Economics databases provide a wide range of information including articles and reports that offer both background information and news about current trends.

SWOT

For company histories, SWOT reports, market share reports, case studies, and a business glossary, Kirtland librarians recommend starting with Business Insights: Global.

You will find SWOT reports in the Companies drop down menu.  You can also search for SWOT reports by doing an advanced search and selecting SWOT reports as the content type. 

Clicking on the star by a result puts it into your saved items.

You will need to use your Single Sign-On user name and password to access the Library's databases.